THE CHUBBY
PHENOMENON
S.M. Jaleel & Co. Ltd. has systematically developed brands through a
strategy of niche marketing. An exciting new category in the soft drink
industry was created when Chubby was developed to target children.
JUST
THE RIGHT SIZE AND SHAPE
Chubby is a 250ml carbonated soft drink packaged in a uniquely designed and
patented PET bottle, the round shape of which appeals to children. Chubby is
lightweight, small and can be conveniently shared. It fits snugly in the
palm of a child's hand and perfectly into a lunch box. It is available in a
wide range of popular flavours. The round bottle is very stable to avoid
tip-over and spilling
CONVIENIENT AND SAFE FOR KIDS
With proven international appeal and outstanding
sales results with major North American retailers,
the plastic screw cap permits the convenience of
multiple sips and saves the fizz. The unbreakable
packaging is safe for kids and its recyclable
potential makes it environmentally friendly. The
flavours are caffeine free with the exception of
the cola. Competitive pricing has been instrumental to the success of
Chubby, positioning this premium quality brand as being affordable to
children.
